About the fair

Information about FRUCHTWELT BODENSEE

The FRUCHTWELT BODENSEE

FRUCHTWELT BODENSEE is one of the world's largest trade fairs in the field of commercial fruit growing and distilling. For forward-looking farmers, fruit growers and distillers from all over Europe, this fair is a must-attend event.

This is because the fruit growing industry meets here to experience the latest products and services for commercial fruit growing, distillation, fruit juice production, agricultural technology and much more live. 

Start-Ups, etablished companies, education institutions, top-class speakers and international media representatives meet in Friedrichshafen to get to the bottom of current trends and developments.

Here you can find out everything this is new regarding cultivation, processing, marketing and many other topics.

In addition, the location of Lake Constance - the second largest fruit-growing region in Germany - offers ideal conditions for networking in the region.

Exhibition categories

  • Commercial Fruit Growing
  • Distillery
  • Agricultural Technology
  • (Direct) Marketing
  • Wine Growing
  • Fruit Juice Production
  • Storage
  • Transport
  • Services for Agriculture

Special exhibition areas

My Farm Shop

Farm shop owners and those who would like to become one, have a place to go at FRUCHTWELT BODENSEE.
In the "My Farm Shop" area, exhibitors will present their products and services for technical equipment, vending machines, products for farm shops and much more.
We have special stand offers for this area.

 

Start-Up Area

FRUCHTWELT BODENSEE gives a platform for young enterpreneurs with ideas for fruit growing and qgriculture to draw the attention of an international audience to their concepts.
Start-ups that are not older than 5 years and whose innovative product fits thematically to FRUCHTWELT BODENSEE will receive a small stand free of charge.

Education Area

Apprenticeships in agriculture are becoming increasingly attractive - and finally deserve the right platform at FRUCHTWELT BODENSEE. In the education area, educational institutions can present their offers for trainees, students and those interested in further education on a small stand free of charge.

Good reasons to participate

✔️ Ideal Timing
The show takes place every two years in winter. For three whole days, expert knowledge is exchanged in 4 halls and in the outdoor grounds. That allows you to plan your investment long-term and sustainably.

✔️Your target group is here
As an industry player, you will meet qualified trade visitors here from around two dozen countries – in other words, the key partners for your business.

✔️Numerous innovations
Naturally, a trade show presents trends and innovations. In Friedrichshafen, you have the added bonus of huge momentum with, for example, a special focus on start-ups and their innovations. You will also get to see new products and world innovations.

✔️Powerful media presence
As an exhibitor you benefit from comprehensive communication measures that cover both the national and international media. Whether it’s editorial reporting or advertising, online or offline – with this media presence the FRUCHTWELT BODENSEE – and you – will be on everybody’s lips.

✔️Comprehensive side programme
Numerous professional talks and a high-calibre side programme provide valuable knowledge from which you can benefit over the long term. It is not only the most topical issues that are discussed here: industry-relevant findings are also presented, and important networks created. 

Exhibitor comments 2020

Andreas Ganal, Managing Director, and Erich Röhrenbach, Chairman of Obstregion Bodensee e.V.:
“Fruchtwelt Bodensee is a popular event. It is an important meeting place for the industry to engage in exchange and discussion. The opening event and the lectures were very well attended. The visitors to the fair were first rate, and many fruit growers took part. A large number a people from other European countries came to our stand, including representatives from South Tyrol, Austria, and Switzerland. Unfortunately, this year’s date was less convenient for those from Germany’s Altes Land region, which was noticeable in the visitor numbers.”

Dr. Manfred Büchele, Managing Director of the Research Center for Fruit Cultivation – Lake Constance (Kompetenzzentrum Obstbau-Bodensee):
“The new format with a discussion round during the opening event was interesting and varied, and the lectures that followed were also well attended. The Research Center for Fruit Cultivation – Lake Constance has a lot to contribute, which was also highlighted by representatives from the policymaking sphere in attendance. This year’s decision to provide and inside look at our extensive scientific work was a good one. Fruchtwelt Bodensee features a diverse range of products and services. In addition to nurseries and machinery, suppliers of plant protection products and research institutes are on hand to present a wide variety of approaches to solving problems.”

Thomas Fischer, Regional Manager of Lake Constance and the Bavarian Allgäu for Same Deutz-Fahr Germany:
“Fruchtwelt Bodensee is a fair that is tailor-made for a trade audience. The visitors are interested in technology and appreciate what is on exhibit. It’s a trade fair in which the emphasis is on quality over quantity. We sensed that customers were ready to invest. This fair is really important for our business. The geographical location of the border triangle is especially appealing to us, along with the fruit growing region and the special cultivation taking place locally, of course. Awareness has grown for the exhibition in recent years. This was the first time we participated as a manufacturer, since our brand was represented by the retail trade in previous years. Our new generation of machines has found the right stage for presentation here in southern Germany.”

Herbert Knupfer, Sales Location Manager for Ulm Beiselen GmbH:
“We are satisfied with how Fruchtwelt Bodensee has gone – even if it was a bit quieter on Saturday. We presented our new fertilizer for organic farming and could see that demand in this area is on the rise. There are definitely more people showing interest in this area. In general, the Fruchtwelt Bodensee location is ideal for us, because it is mainly a trade audience that you find here. In addition, it provides us with a good opportunity to interact with customers from Austria and Switzerland. This is where many special varieties are cultivated, so we fit in well here.”

Michael Weber, Managing Partner of VariCom:
“This year we presented the new brand Fred, a pear variety characterized by juiciness, firm and crunchy flesh, a red blush, and its exceptional tolerance to fire blight. It was very well received by producers with a variety of sales channels. The concept of Fruchtwelt Bodensee is really good. It is geographically located in the heart of Europe, and we are quite pleased with the outcome.”

Axel Dittus, Managing Director of Inovel Systeme:
“Fruchtwelt Bodensee is a home game for us and an event we simply can’t miss. As usual, the audience was made up of experts interested in technology. We noted a high level of interest in plant protection, which is certainly due to current discussions. At our booth we presented our new app, which makes it efficient and affordable to digitalize and document small machines. Our expectations were fulfilled. We were able to welcome to our stand many visitors from South Tyrol, Austria, and Switzerland, along with customers from Russia.”

Matthias Nitzsche, Commercial Manager for Kothe Distilling Technologies:
“The location on Lake Constance is important for us, since many plant manufacturers are represented here. A large number of interested parties who come to Fruchtwelt Bodensee and visit us appreciate this fair. We had good discussions and were the point of contact for existing customers to get answers to their service questions. New customers get a first impression of our company when it comes to distillation and running your own still. We received similarly positive feedback from our competitors.”

Erika Rack, Moosmann Sales:
“We had especially large crowds at our stand at the start of the fair on Friday. Presenting ourselves here in Friedrichshafen is a ‘must’ for us. Particularly in the packaging sector of the fruit cultivation industry, the focus is clearly on paper and cardboard. The end consumers are demanding a move away from plastic. In addition to our existing customers, we were also able to acquire many new customers, including customers from the neighboring countries of Austria, Switzerland, and even Holland. The visiting public here was truly international.”

Max Bangen, Business Development of Farmable AS (Norway):
“This was our first actual appearance at a trade fair and it went really well. We have been trying to gain a foothold in Germany since December 2019, so we are really just getting started. At Fruchtwelt Bodensee, we met with several industry stakeholders of relevance to us, especially ones from the fruit cultivation industry. That was also our primary objective here: finding fruit growers who want to test our software, exchanging ideas with other exhibitors and start-ups, and learning how to break into this market.”

Diana Robel, Hensing Sales:
“Fruchtwelt Bodensee is an important trade fair for us, because this is where we come into contact with the customer sector in which we see potential. We would have liked to have had a few more visitors, and the competition in the automation segment has increased considerably.”