Fresh Forward Breeding B.V.

Short description

Our goal is to develop and market fruit varieties that are catered to the demand of our clients, whether it be producers, retailers or consumers. We cooperate with Wageningen University & Research as well as Fragaria Holland BV and TreeQuattro BV. partnerships of plant propagators and tree growers.

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Fresh Forward Breeding B.V. Hall B3 / B3-202
Service Highlight

Fresh Forward: leading the Way in Apple and Strawberry Breeding

Apple and strawberry breeding company Fresh Forward is leading in the field of classic and molecular breeding with robust, resistant and flavorsome varieties as a result.

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About us

Fresh Forward has strong ties with Wageningen University & Research: global experts in terms of plant science, testing and molecular breeding. On the other hand, we also cooperate with Fragaria Holland BV, a joint venture of leading plant propagators. With access to both the fundamental and practical knowledge, we aim at meeting our clients’ demands by providing them with the most suitable varieties.