Apple and strawberry breeding company Fresh Forward is leading in the field of classic and molecular breeding with robust, resistant and flavorsome varieties as a result.
Apple and strawberry breeding company Fresh Forward is leading in the field of classic and molecular breeding with robust, resistant and flavorsome varieties as a result.
The program originates from Wageningen and has Elstar, Magic Star®/Sprank®, but also El Santa, Sonata and Calinda as its source. With a committed team and new facilities we are working together towards a more sustainable future that will be better for humans, animals and the environment.
Some of our latest innovations on apple breeding is the variety; Wurtwinning. Which has been baptized Bloss® at the Fruit Logistica. This multiple resistant variety is aimed to be the future for the more sustainable and lower residu sector we all hope to achieve as soon as possible.
Our managed concepts Magic Star® and Bloss® form the basis of the concepts program. Next to our open varieties, Wellant, Freya and Naytra for organic production. Fresh Forward offers a wide scala of varieties for picking times between august and october. The managed programs are all closed concepts in close cooperation with our wide array of respected partners in Europe and overseas. With this group of partners and our managed closed-off variety concepts. We are forming a sustainable group of loyal growers with stable partners, so we together can form a demand-based ecosystem within the apple sector.
