Our goal is to develop and market fruit varieties that are catered to the demand of our clients, whether it be producers, retailers or consumers. We cooperate with Wageningen University & Research as well as Fragaria Holland BV and TreeQuattro BV. partnerships of plant propagators and tree growers.
Fresh Forward has strong ties with Wageningen University & Research: global experts in terms of plant science, testing and molecular breeding. On the other hand, we also cooperate with Fragaria Holland BV, a joint venture of leading plant propagators. With access to both the fundamental and practical knowledge, we aim at meeting our clients’ demands by providing them with the most suitable varieties.
