7x24 is a digital platform for the regional direct marketing of agricultural products. Producers sell their products directly – through subscription models, a digitized 24/7 farm shop and online sales.
7x24 was founded on the belief that regional agriculture only has a future if producers can sell their products fairly, directly and visibly.
Our mission is to reduce intermediaries and keep regional value creation where it belongs: with agricultural producers.
With 7x24, we build a digital community that connects producers directly with consumers while also linking producers with each other. This creates proximity, trust and new forms of cooperation within the region. Consumers know where their products come from, and producers benefit from direct feedback, fair pricing and shared visibility.
Our platform brings together different forms of direct marketing in one system: subscriptions for agricultural products, a digitized 24/7 farm shop and online sales. Producers retain full control over pricing, assortment and customer relationships, while 7x24 simplifies digital processes – from packaging and logistics to payment.
7x24 stands for a new way of direct marketing: community-driven rather than isolated, digital rather than complex, and regional rather than anonymous. Our goal is to enable as many farms as possible to get started and to jointly build a strong, regional supply structure.
