The SmartFresh quality system is an innovative storage technology that protects fruit from quality losses during storage and transport. SmartFresh works as an optimal complement to proven modern storage methods and temporarily delays the fruit ripening process.

SmartFreshTM is based on the active ingredient 1-methylcyclopropene (1-MCP), whose structure is very similar to natural ethylene. When using SmartFreshTM, the active ingredient blocks the ethylene receptors in the fruit. The ripening process is thus temporarily stopped and the apples retain their freshly harvested taste, their crispness and their juiciness better until they are eaten.

When the fruit leaves the CA storage, the ripening process gradually starts again. The quality of the fruit remains more stable over the usual length of time it is stored and sold at retail, to when it is stored at the consumer's home.