Smarter Sales Planning for Brand Apples ElbeObst – Hectre
This video shows how Elbe Obst and Björn use fruit data to plan sales and manage production decisions throughout the season. Use data for better organise your sales
Hectre is an AgTech company focused on improving how fresh produce is assessed and managed from the orchard to the packhouse. Our AI-powered technology uses computer vision and machine learning to measure key fruit quality attributes such as size, color, maturity, and external defects in real time. By capturing accurate data at harvest and intake, Hectre helps growers and packers make more informed decisions around picking, storage allocation, and packing strategies. Our solutions are used across multiple fruit categories including apples, cherries, citrus, pears, and stone fruit, supporting more consistent operations and reducing uncertainty in day-to-day production environments.
