The Fruchtwelt Bodensee has once again demonstrated its great importance to fruit growers, farmers and distillers from all over Europe: With an all-time high of 369 exhibitors from 13 countries and a high quality supporting program, the seventh edition of the international trade show drew 16,900 visitors (2014: 16,840) to the fairgrounds in Friedrichshafen. The 37th Lake Constance Fruit Cultivation Day’s well-grounded technical lectures generated new impulses on central issues in the fruit growing and agricultural industries, such as pest control, the rising minimum wage, the spotted wing drosophila and the effects of the Russian embargo.
Klaus Wellmann, CEO of Messe Friedrichshafen, took stock of the positive results after the three days show: “The eight percent increase in exhibitor numbers, a new high, and the consistently high visitor figures show that the trade show at Lake Constance has established itself as a permanent meeting place for the industry.” Project leader Petra Rathgeber is convinced that “our strength lies in our location in the second-largest apple producing region in Germany, and in our international orientation – together, they make us equally attractive for regional as well as international visitors. The high quality supporting program, which we offer in together with our strong partners in fruit growing, distilling and agricultural technology combined with the comprehensive array of products at the show, make the Fruchtwelt Bodensee truly unique.”
Eugen Setz, director of the fruit marketing company Obst vom Bodensee Marketinggesellschaft, also emphasized that “the Fruchtwelt Bodensee has again proven its valuable position in the industry. Two years ago, we reached what I thought was the optimum in visitor numbers, and maintaining these figures is a great result in light of the political and economic situation. The attendance of Baden-Württemberg agriculture minister Alexander Bonde gave the opening of the Lake Constance Fruit Cultivation Days a political touch that we want and need.”
Numerous exhibitors were also positively impressed with the increasingly international character of the show, due in particular to visitors from Eastern Europe. For example, Bernd Rieger, sales consultant at BayWa AG Agrar, reported that “we have noticed an enormous internationalization of the show and had a lot of visitors from South Tyrol, Belgium, the Netherlands as well as Eastern Europe at our booth. The discussions went well, although we noticed that people are rather cautious about making investments due to the restrained mood.” Visitors came to Friedrichshafen from a total of 18 countries in all, including Israel, Kazakhstan and South Africa.
Dr. Manfred Büchele, director of the competence center Kompetenzzentrum Obstbau-Bodensee, was also pleased with how the show went. “Our symposiums on the spotted wing drosophila were each attended by as many as 150 people. We have to readjust our sails in the current situation, which also has something to do with investments and which also brings with it a search for new impulses. A farmer who skips the show here just can’t be helped.”
The opinion of Kai Weindorf, field sales officer at Hans Wanner GmbH, was clear: “The Fruchtwelt Bodensee, especially as far as its international character is concerned, is so good that you have no choice but to exhibit here. The mood out there in the industry is not the best, so we are all the more surprised with the good mood here at the show and the purchasing behavior here at our booth. We have had a lot of visitors and are completely satisfied with how the show went.”
Claudia Metzler, Chairwoman of the Verband der Klein- und Obstbrenner Südwürttemberg/Hohenzollern (South Württemberg and Hohenzollern association of small and fruit distillers), also gave a positive review. “The Fruchtwelt Bodensee has become a true meeting place for distillers. The strong attendance at our seminars was also a pleasant surprise. For us, the Fruchtwelt Bodensee 2016 was great all around and we are already busy with the planning of international distiller’s day in 2018.”
The next meeting of fruit growers, farmers and distillers at Lake Constance will take place from February 23 to 25, 2018 in Friedrichshafen.